About Us

About Us

Locally owned and founded by Bill Reilley, Sr. in 1984, the dealership has grown to over $100 million sales a year and employs over 200 technical experts and industry professionals in the states of Wisconsin and Illinois. For over 30 years, Lakeside has been committed to offering customers quality products, superior service and responsiveness unequalled by any truck dealership in the region. No other dealership in the region can match our truck products, parts, service and creative leasing options.  More than a one stop-shop - think of us as your round-the-clock transportation business partner. Moving you from where you are to where you want to be.

Lakeside offers the complete line of International® medium, heavy, and severe service trucks, diesel engines, as well as International® brand and all-makes parts.

From tractors, day cabs, sleepers, utility vehicles, reefers, step vans and construction vehicles, Lakeside has the product and the vocational expertise to support your business from properly specing and building your truck to maintaining and repairing it once in service.

In addition to new and used truck sales, Lakeside provides full service leasing, contract maintenance and daily commercial rentals through Badgerland Idealease, a division of Lakeside International Trucks.

With eight locations to serve you and your business, Lakeside has over 100 ASE certified technicians, a state-of-the-art body shop and more than $6 million in parts inventory.

For those customers we’ve had the opportunity to work with over the last 30 years we thank you for your business and look forward to continuing to work with you.

If you’ve not yet experienced Lakeside, we look forward to demonstrating how our dealership can serve your business in the future.

Welcome to LakesideTrucks.com. We hope you find our company website informational, bringing value to your business.  Be sure to visit us again on-line or stop into one of our dealership locations.

For 30 Years Lakeside International Trucks has been moving you from where you are, to where you want to be - miles ahead.

Time line of pride - serving customers for 30 Years.

Lakeside Milestones

  1. 1984

    1. Lakeside Dealership Opens

  2. 1989

    1. Awarded 1st International® Circle of Excellence

  3. 1994

    1. Lakeside Racine Dealership Opens

    2. ATD Truck Dealer of the Year Finalist

  4. 1998

    1. Awarded 1st  I.D.E.A.L. GOLD Recognition

  5. 2000

    1. ATD  Truck Dealer of the Year Finalist

  6. 2001

    1. Lakeside Opens Brand New Milwaukee Dealership

    2. Awarded International® Truck Dealer of the Year

  7. 2004

    1. Lakeside West Bend Dealership Opens

    2. Lakeside Random Lake Dealership Opens

    3. ATD Truck Dealer of the Year Finalist

    4. Awarded WATDA Wisconsin Truck Dealer of the Year

  8. 2006

    1. Lakeside Janesville Dealership Opens

    2. Lakeside Monroe Dealership Opens

  9. 2009

    1. Lakeside Celebrates 25 Years of Serving Southern Wisconsin

    2. Awarded 15th International® Circle of Excellence

  10. 2010

    1. Lakeside Madison Dealership Opens

  11. 2011

    1. Lakeside Rockford Dealership Opens


  • Awarded 15th Consecutive I.D.E.A.L. Gold Recognition


  • Lakeside Celebrates 30 Years of Serving Customers Across the Region
  • ATD Truck Dealer of the Year Finalist


  • Lakeside Opens Brand New Madison Dealership
  • Navistar
  • Navistar Capital
  • International Trucks
  • IdeaLease
  • Navistar Parts