News & Events

News & Events

International Truck Launches the International® CV™ Series

The only Class 4/5 truck that is designed, distributed and supported by a manufacturer specializing in commercial vehicles. The CV Series' commitment to support growing businesses is reflected in the vehicle's many commercial-grade features, starting with a gear-driven transfer case, a high-strength, low-alloy steel frame rail and the industry's only painted chassis for enhanced longevity and corrosion resistance. Consistent with the CV Series' commercial-grade toughness is its ability to accommodate the wide range of specialized body types that growing businesses need. On top of its commercial-grade ruggedness and configurability, the CV Series also delivers the comfort, safety features and easy drivability that customers have come to associate with the International DriverFirst philosophy. Read the full press release here! 

Lakeside Holiday Luncheons

We will hold our annual Customer Appreciation Holiday Luncheons throughout the month of December at each one of our 8-locations! Click the link to find your location's date! All luncheons will be held from 11:30 AM to 1:30 PM. Hosted by your friends at Lakeside and Badgerland Idealease. Please, join us for an afternoon of festive food, fun and free prizes! 

Badgerland Idealease Cares

Giving back across generations... Badgerland Idealease is proud to support St. Ann Center, an Intergenerational organization that specializes in adult and child care services in a safe, homelike setting. Care is key at St. Ann's, a philosophy that Idealease participates in every single day. 

LT Demo - Get on the Schedule!

Experience the International LT demo, powered by the A26 engine – exclusively at Lakeside. Call your Lakeside sales rep TODAY to get on the schedule. Demo for 1-day or 1-week, the choice is yours. International LT Series: Engineered for performance. Driven to deliver. 

Badgerland Idealease Earns 2018 ONE Idealease Award for the 20th Consecutive Year!

Our Idealease has once again won the ONE Idealease Award for the 12-standard program ensuring consistency in branding, customer service and product offerings. This is highest and most prestigious honor that an Idealease operation can receive. Read the full story now! 

Customer Luncheon - Milwaukee

Burgers, brats, salad, chips, cold beverages and GIVEAWAYS! Do you like free food, good company and the GREEN BAY PACKERS? Are you in the Milwaukee area? Please join us for our annual tailgate lunch and celebrate the kick-off of football season! Thursday, September 6th at our Lakeside Milwaukee Dealership from 11:30 AM to 1:30 PM. 

Customer Luncheon - Racine

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the Racine area? Please join us for lunch! Thursday, August 23rd at our Lakeside Racine Dealership from 11:30 AM to 1:00 PM.  

Customer Luncheon - Rockford

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the Rockford area? Please join us for lunch! Thursday, August 9th at our Lakeside Rockford Dealership from 11:30 AM to 1:00 PM.

We Are Lakeside

Explore career opportunities with experts in the commercial truck business for the last 35-years. We are a family-owned business working with customers across the Midwest. The trucks we sell and repair are mission-driven every day. Our employees work hard every day to keep America moving. We are Lakeside. 

MV Competitive Comparison

The International MV series was built for your daily grind. Still not convinced? You can't deny the facts. The proof is in the performance. The MV is safer. By design. 

Customer Luncheon - West Bend

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the West Bend area? Please join us for lunch! Thursday, June 21st at our West Bend Dealership. 

International RH Series Users

Navigate the city and your business with ease - see who purchased an International RH in 2017. 

International LT A26 Users

The proof is in the performance. See who is moving America forward with the International LT and A26 engine.

2018 SkillsUSA State Leadership and Skills Conference

Another exciting year of SkillsUSA Annual State Leadership and Skills Conference has concluded. Read the summary to learn more details and the competition results! 

International A26 National Engine Tour - Madison

Lakeside will be one of the final stops on the International A26 National Engine Tour on Monday, April 23rd in Madison, Wisconsin. Navistar engine experts will be on site to discuss the latest engine enhancements and technology and performance results to date. In addition to the product discussions, a lunch reception will be hosted.  Click the above link for more event details.

International A26 National Engine Tour - Milwaukee

Lakeside will be one of the final stops on the International A26 National Engine Tour on Tuesday, April 24th in Milwaukee, Wisconsin. Navistar engine experts will be on site to discuss the latest engine enhancements and technology and performance results to date. In addition to the product discussions, a lunch reception will be hosted.  Click the above link for more event details.

The New International MV Series - An Uptime Champion Designed to Work Harder All Day, Every Day

The MV Series launch completes the company’s Project Horizon product refresh, and reflects that initiative’s improved cab design, along with the same driver-centric enhancements already launched in Class 8 vehicles. The MV Series was designed from the inside out with the goal of delivering a truck that is easily configurable to produce maximum output day in and day out. View newly released video footage.

International Trucks Unveils the International® MV™ Series

New Medium-Duty Truck Completes Entire Company Product Portfolio Refresh - Official Press Release

Customer Testimonial - International LT with A26 ERL Intermodal

The International LT with A26 has NO LIMITS. The ERL Intermodal is ahead of the competition – hauling extra-heavy loads with zero downtime. With the perfect balance between fuel economy and power – you have to read this testimonial!

Customer Testimonial - International A26 in Action

Coast to coast performance – International A26 engine is reliable and fuel efficient, for problem-free freight transportation. The A26 engine is now inside International LT and RH Series trucks, contact your International dealer today!

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