News & Events

News & Events

2018 SkillsUSA State Leadership and Skills Conference

Another exciting year of SkillsUSA Annual State Leadership and Skills Conference has concluded. Read the summary to learn more details and the competition results! 

Idealease Safety Seminar 2019

Do you need help to manage fleet safety? The Idealsafe Safety Seminar can help. You can count on our responsive Idealsafe staff to provide expert training that will help you achieve a higher level of compliance with state, provincial, and federal regulations. Our one-day Idealsafe Safety Seminar, co-sponsored by the National Private Truck Council (NPTC) and hosted by Badgerland Idealease, can help you learn important risk control techniques to maintain insurability, control losses, and improve your bottom line. This year it will be held at the Majestic Cinema of Brookfield on May 23. 

Badgerland Idealease 2019 Safety Seminar Official Press Release

This industry-leading seminar provides private truck fleet professionals with the most current industry safety rules and regulations. The one-day seminar helps fleet professionals manage fleet safety for all major areas scrutinized during state and federal compliance interventions and reviews. Virtually all aspects of commercial truck operation are covered including: applicability of federal and state safety regulations, driver qualifications, hours of service (drivers’ daily logs), drug and alcohol testing regulations, and vehicle maintenance and inspections. This seminar provides a step-by-step approach to help attendees maintain a safe fleet by reducing violations and accidents, and controlling liability exposures. Don't forget to register here

IDEALIntel: Winter Edition

IDEALIntel - keep up-to-date with Idealease. Find out how our rental trucks can help with your driver shortage! With 20-new trucks in our fleet, you could be driving a new International RH, LT or MV! We are making major updates to our fleet! Read up on our cold weather fueling tips to help you save time and money for the rest of the winter season. Follow our safety checklist to protect your trucks and drivers in extreme cold. Also - meet our team! This edition of IDEALIntel features those who make up the great team of Badgerland Idealease. 

Wisconsin Construction, Municipal & Lanscape Expo - WCMLE 2019 (Formerly ConEx)

Visit Lakeside at the Wisconsin Expo Center on February 6th and February 7th as we showcase the newly launched International CV truck.  WCMLE, formerly ConEx, is a construction, municipal and landscape expo. If you have responsibility for construction, road maintenance, landscaping, building maintenance, property management safety, or environmental protection this Wisconsin industry trade show is for you!  See flyer for a sneak peek of the new Class 4/5 International truck, trade show times and location details. We'll be at booth #526 so mark your calendar and plan to stop by - rain, snow or shine we'll be inside waiting for you!

International Truck Launches the International® CV™ Series

The only Class 4/5 truck that is designed, distributed and supported by a manufacturer specializing in commercial vehicles. The CV Series' commitment to support growing businesses is reflected in the vehicle's many commercial-grade features, starting with a gear-driven transfer case, a high-strength, low-alloy steel frame rail and the industry's only painted chassis for enhanced longevity and corrosion resistance. Consistent with the CV Series' commercial-grade toughness is its ability to accommodate the wide range of specialized body types that growing businesses need. On top of its commercial-grade ruggedness and configurability, the CV Series also delivers the comfort, safety features and easy drivability that customers have come to associate with the International DriverFirst philosophy. Read the full press release here! 

Lakeside Holiday Luncheons

We will hold our annual Customer Appreciation Holiday Luncheons throughout the month of December at each one of our 8-locations! Click the link to find your location's date! All luncheons will be held from 11:30 AM to 1:30 PM. Hosted by your friends at Lakeside and Badgerland Idealease. Please, join us for an afternoon of festive food, fun and free prizes! 

Badgerland Idealease Cares

Giving back across generations... Badgerland Idealease is proud to support St. Ann Center, an Intergenerational organization that specializes in adult and child care services in a safe, homelike setting. Care is key at St. Ann's, a philosophy that Idealease participates in every single day. 

LT Demo - Get on the Schedule!

Experience the International LT demo, powered by the A26 engine – exclusively at Lakeside. Call your Lakeside sales rep TODAY to get on the schedule. Demo for 1-day or 1-week, the choice is yours. International LT Series: Engineered for performance. Driven to deliver. 

Badgerland Idealease Earns 2018 ONE Idealease Award for the 20th Consecutive Year!

Our Idealease has once again won the ONE Idealease Award for the 12-standard program ensuring consistency in branding, customer service and product offerings. This is highest and most prestigious honor that an Idealease operation can receive. Read the full story now! 

Customer Luncheon - Milwaukee

Burgers, brats, salad, chips, cold beverages and GIVEAWAYS! Do you like free food, good company and the GREEN BAY PACKERS? Are you in the Milwaukee area? Please join us for our annual tailgate lunch and celebrate the kick-off of football season! Thursday, September 6th at our Lakeside Milwaukee Dealership from 11:30 AM to 1:30 PM. 

Customer Luncheon - Racine

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the Racine area? Please join us for lunch! Thursday, August 23rd at our Lakeside Racine Dealership from 11:30 AM to 1:00 PM.  

Customer Luncheon - Rockford

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the Rockford area? Please join us for lunch! Thursday, August 9th at our Lakeside Rockford Dealership from 11:30 AM to 1:00 PM.

We Are Lakeside

Explore career opportunities with experts in the commercial truck business for the last 35-years. We are a family-owned business working with customers across the Midwest. The trucks we sell and repair are mission-driven every day. Our employees work hard every day to keep America moving. We are Lakeside. 

MV Competitive Comparison

The International MV series was built for your daily grind. Still not convinced? You can't deny the facts. The proof is in the performance. The MV is safer. By design. 

Customer Luncheon - West Bend

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the West Bend area? Please join us for lunch! Thursday, June 21st at our West Bend Dealership. 

International RH Series Users

Navigate the city and your business with ease - see who purchased an International RH in 2017. 

International LT A26 Users

The proof is in the performance. See who is moving America forward with the International LT and A26 engine.

International A26 National Engine Tour - Madison

Lakeside will be one of the final stops on the International A26 National Engine Tour on Monday, April 23rd in Madison, Wisconsin. Navistar engine experts will be on site to discuss the latest engine enhancements and technology and performance results to date. In addition to the product discussions, a lunch reception will be hosted.  Click the above link for more event details.

International A26 National Engine Tour - Milwaukee

Lakeside will be one of the final stops on the International A26 National Engine Tour on Tuesday, April 24th in Milwaukee, Wisconsin. Navistar engine experts will be on site to discuss the latest engine enhancements and technology and performance results to date. In addition to the product discussions, a lunch reception will be hosted.  Click the above link for more event details.

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