2018 SkillsUSA State Leadership and Skills Conference

The Wisconsin Association of SkillsUSA held their annual State Leadership and Skills Conference this week. SkillsUSA is a partnership of students, teachers and industry workers coming together to ensure America has a skilled workforce. The conference took place in Madison, Wisconsin on Tuesday, April 24th and Wednesday, April 25th at the Alliant Energy Center.


The conference highlights the many talents of high school and technical school students from across the state of Wisconsin.  Those who qualify in their local communities advance to the state competition, and those who win their category in Madison advance to the SkillsUSA National competition to represent the state of Wisconsin. The 2018 conference featured more than 1,600 students, 200 teachers, and over 300 industry volunteers.  The conference included more than 75 individual trade-related competitions.

Lakeside International Trucks, along with 25 other truck industry business professionals and technical experts, volunteer each year to help host the Diesel Competition. This year’s event was no different. The set-up crew comprised of sales professionals, engineers, product experts, service managers and business owners.  The trucks began to roll into the Alliant Energy Center by 7:00 a.m. the day before the competition and volunteers spent the day setting up equipment and tooling, running power.  In all, 23-stations were set up for the 21-contestants competing in the diesel contest this year.


“So many of the same volunteers from the industry return each year making the set up and running the competition nearly seamless,” said Rob Durham, SkillsUSA Diesel Competition Technical Chair. “This is a group of people that give up one to two days of their work week to support these talented students,” he said. In the marketplace they may be competitors, but for two days out of the year, they all come together with one mission. “The goal is to inspire and encourage these students to continue down the path of becoming a commercial truck diesel technician.  A competition like this provides the kids with exposure to industry professionals and serves as a great foundation for a long future in the diesel field,” said Durham.


“As a Service Manager, I appreciate when young people have an interest in our field of work,” stated Jeff Taylor, Lakeside-Madison Service Manager. Taylor, a former diesel technician himself, serves as a judge for the Brakes portion of the competition.  “As each student rotates through the station, I have an opportunity to meet with each of them for about 20-minutes. I enjoy this time because they’re so eager to win and they all want to be the best. They work hard and by the end of the 8-hour day they are fried, and understandably so!” said Taylor.  


This year students from the Madison Area Technical College Diesel program placed in 1st and 2nd.  3rd place was awarded to a student from the Chippewa Valley Technical College Diesel program. The first-place winner will move onto SkillsUSA Nationals, held in Louisville, Kentucky during the week of June 25th.  Congratulations to these dedicated students!


Aside from the Diesel competition, there is a wide array of competition categories including Architectural Drafting/CAD, Automotive Service Technology, Cabinetmaking, Cosmetology, Culinary Arts, Masonry, Robotics and Automation, Welding, Woodworking and dozens more. “There is a significant need for everyone to support and promote the skilled trades, our nation needs experts,” said Taylor. “There’s nothing better than pumping up the students, thanking them for their interest in diesel work and working alongside other truck industry professionals to encourage and promote diesel jobs and our truck industry,” Durham added.

For more information on the SkillsUSA Wisconsin State Leadership and Skills Conference and to support future competitions, visit www.skillsusa-wi.org or call 608-266-2683.


Badgerland Idealease 2019 Safety Seminar Official Press Release

This industry-leading seminar provides private truck fleet professionals with the most current industry safety rules and regulations. The one-day seminar helps fleet professionals manage fleet safety for all major areas scrutinized during state and federal compliance interventions and reviews. Virtually all aspects of commercial truck operation are covered including: applicability of federal and state safety regulations, driver qualifications, hours of service (drivers’ daily logs), drug and alcohol testing regulations, and vehicle maintenance and inspections. This seminar provides a step-by-step approach to help attendees maintain a safe fleet by reducing violations and accidents, and controlling liability exposures. Don't forget to register here

Idealease Safety Seminar 2019

Do you need help to manage fleet safety? The Idealsafe Safety Seminar can help. You can count on our responsive Idealsafe staff to provide expert training that will help you achieve a higher level of compliance with state, provincial, and federal regulations. Our one-day Idealsafe Safety Seminar, co-sponsored by the National Private Truck Council (NPTC) and hosted by Badgerland Idealease, can help you learn important risk control techniques to maintain insurability, control losses, and improve your bottom line. This year it will be held at the Majestic Cinema of Brookfield on May 23. 

IDEALIntel: Winter Edition

IDEALIntel - keep up-to-date with Idealease. Find out how our rental trucks can help with your driver shortage! With 20-new trucks in our fleet, you could be driving a new International RH, LT or MV! We are making major updates to our fleet! Read up on our cold weather fueling tips to help you save time and money for the rest of the winter season. Follow our safety checklist to protect your trucks and drivers in extreme cold. Also - meet our team! This edition of IDEALIntel features those who make up the great team of Badgerland Idealease. 

Wisconsin Construction, Municipal & Lanscape Expo - WCMLE 2019 (Formerly ConEx)

Visit Lakeside at the Wisconsin Expo Center on February 6th and February 7th as we showcase the newly launched International CV truck.  WCMLE, formerly ConEx, is a construction, municipal and landscape expo. If you have responsibility for construction, road maintenance, landscaping, building maintenance, property management safety, or environmental protection this Wisconsin industry trade show is for you!  See flyer for a sneak peek of the new Class 4/5 International truck, trade show times and location details. We'll be at booth #526 so mark your calendar and plan to stop by - rain, snow or shine we'll be inside waiting for you!

International Truck Launches the International® CV™ Series

The only Class 4/5 truck that is designed, distributed and supported by a manufacturer specializing in commercial vehicles. The CV Series' commitment to support growing businesses is reflected in the vehicle's many commercial-grade features, starting with a gear-driven transfer case, a high-strength, low-alloy steel frame rail and the industry's only painted chassis for enhanced longevity and corrosion resistance. Consistent with the CV Series' commercial-grade toughness is its ability to accommodate the wide range of specialized body types that growing businesses need. On top of its commercial-grade ruggedness and configurability, the CV Series also delivers the comfort, safety features and easy drivability that customers have come to associate with the International DriverFirst philosophy. Read the full press release here! 

Lakeside Holiday Luncheons

We will hold our annual Customer Appreciation Holiday Luncheons throughout the month of December at each one of our 8-locations! Click the link to find your location's date! All luncheons will be held from 11:30 AM to 1:30 PM. Hosted by your friends at Lakeside and Badgerland Idealease. Please, join us for an afternoon of festive food, fun and free prizes! 

Badgerland Idealease Cares

Giving back across generations... Badgerland Idealease is proud to support St. Ann Center, an Intergenerational organization that specializes in adult and child care services in a safe, homelike setting. Care is key at St. Ann's, a philosophy that Idealease participates in every single day. 

LT Demo - Get on the Schedule!

Experience the International LT demo, powered by the A26 engine – exclusively at Lakeside. Call your Lakeside sales rep TODAY to get on the schedule. Demo for 1-day or 1-week, the choice is yours. International LT Series: Engineered for performance. Driven to deliver. 

Badgerland Idealease Earns 2018 ONE Idealease Award for the 20th Consecutive Year!

Our Idealease has once again won the ONE Idealease Award for the 12-standard program ensuring consistency in branding, customer service and product offerings. This is highest and most prestigious honor that an Idealease operation can receive. Read the full story now! 

Customer Luncheon - Milwaukee

Burgers, brats, salad, chips, cold beverages and GIVEAWAYS! Do you like free food, good company and the GREEN BAY PACKERS? Are you in the Milwaukee area? Please join us for our annual tailgate lunch and celebrate the kick-off of football season! Thursday, September 6th at our Lakeside Milwaukee Dealership from 11:30 AM to 1:30 PM. 

Customer Luncheon - Racine

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the Racine area? Please join us for lunch! Thursday, August 23rd at our Lakeside Racine Dealership from 11:30 AM to 1:00 PM.  

Customer Luncheon - Rockford

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the Rockford area? Please join us for lunch! Thursday, August 9th at our Lakeside Rockford Dealership from 11:30 AM to 1:00 PM.

We Are Lakeside

Explore career opportunities with experts in the commercial truck business for the last 35-years. We are a family-owned business working with customers across the Midwest. The trucks we sell and repair are mission-driven every day. Our employees work hard every day to keep America moving. We are Lakeside. 

MV Competitive Comparison

The International MV series was built for your daily grind. Still not convinced? You can't deny the facts. The proof is in the performance. The MV is safer. By design. 

Customer Luncheon - West Bend

Burgers, brats, hot dogs, salad, chips, cold beverages... Do you like free food and good company? Are you in the West Bend area? Please join us for lunch! Thursday, June 21st at our West Bend Dealership. 

International RH Series Users

Navigate the city and your business with ease - see who purchased an International RH in 2017. 

International LT A26 Users

The proof is in the performance. See who is moving America forward with the International LT and A26 engine.

2018 SkillsUSA State Leadership and Skills Conference

Another exciting year of SkillsUSA Annual State Leadership and Skills Conference has concluded. Read the summary to learn more details and the competition results! 

International A26 National Engine Tour - Madison

Lakeside will be one of the final stops on the International A26 National Engine Tour on Monday, April 23rd in Madison, Wisconsin. Navistar engine experts will be on site to discuss the latest engine enhancements and technology and performance results to date. In addition to the product discussions, a lunch reception will be hosted.  Click the above link for more event details.

International A26 National Engine Tour - Milwaukee

Lakeside will be one of the final stops on the International A26 National Engine Tour on Tuesday, April 24th in Milwaukee, Wisconsin. Navistar engine experts will be on site to discuss the latest engine enhancements and technology and performance results to date. In addition to the product discussions, a lunch reception will be hosted.  Click the above link for more event details.

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