About Us

About Us

For over 36 years, Lakeside has been committed to offering customers quality products, superior service and responsiveness unequalled by any truck dealership in the region. No other dealership in the region can match our truck products, parts, service and creative leasing options.  More than a one stop-shop - think of us as your round-the-clock transportation business partner. Moving you from where you are to where you want to be. Lakeside offers the complete line of International® medium, heavy, and severe service trucks, diesel engines, as well as International® brand and all-makes parts.

From tractors, day cabs, sleepers, utility vehicles, reefers, step vans and construction vehicles, Lakeside has the product and the vocational expertise to support your business from properly specing and building your truck to maintaining and repairing it once in service.

In addition to new and used truck sales, Lakeside provides full service leasing, contract maintenance and daily commercial rentals through Badgerland Idealease, a division of Lakeside International Trucks.

With eight locations to serve you and your business, Lakeside has over 100 ASE certified technicians, a state-of-the-art body shop and more than $10 million in parts inventory.

For those customers we’ve had the opportunity to work with over the last 36 years we thank you for your business and look forward to continuing to work with you.

If you’ve not yet experienced Lakeside, we look forward to demonstrating how our dealership can serve your business in the future.

Welcome to LakesideTrucks.com. We hope you find our company website informational, bringing value to your business.  Be sure to visit us again on-line or stop into one of our dealership locations.

A Letter From the President

A Partner You Can Trust

Lakeside International Trucks and Badgerland Idealease is your best choice for comprehensive commercial truck solutions. 

We provide industry-leading products and support services that improve vehicle uptime, reduce operating costs and help you to serve your customers even better. 

Whether you operate a single truck or a large commercial fleet, we are committed to your organization’s success. As your truck transportation partner, we will take a comprehensive approach to understanding your needs and exceeding your expectations.

Today’s trucks are complex business tools and you operate them in a challenging environment of rising fuel prices, increasing industry regulations and pressure to do more with less. To deliver the support you deserve, Lakeside constantly invests in our facilities, systems and capable and dedicated employees.

I’m proud to say Lakeside is a strong supporter of charitable organizations. I feel fortunate that we are able to give back to the communities where we do business.

We look forward to the privilege of serving you.


Bill Reilley, Jr. -- President 


Time line of pride - serving customers for 36 Years.

Lakeside Milestones

  • Navistar
  • Navistar Capital
  • International Trucks
  • IdeaLease Truck Leasing and Rental Wisconsin, Midwest, Illinois
  • Navistar Parts