Lakeside International Trucks Celebrates 35th Anniversary Official Press Release

Dealership gives back to the community with “35 for 35 Pay It Forward Program”


Milwaukee, WI— February 1, 2020 —Lakeside International Trucks, the largest full-service medium and heavy-duty commercial truck dealership in southern Wisconsin and north-central Illinois, celebrated its 35th anniversary in 2019. Since its beginning in 1984 under the ownership of Bill Reilley, Sr., Dealer Principal, the truck dealership has grown to eight locations including headquarters in Milwaukee and locations in Janesville, Madison, Monroe, Racine, Random Lake and West Bend, Wisconsin and Rockford, Illinois.

“For the past thirty-five years, our company has provided superior customer service and operational efficiency that maximizes vehicle uptime for our customers,” said Bill Reilley, Sr., Lakeside International Trucks. “We have grown and thrived in our markets because we have continually invested in new state-of-the-art equipment and facilities as well as staff training and development. Our loyal customers know when they come to a Lakeside location for a purchase or for service, they will be treated fairly and served by trained professionals.”

“Thirty-five years is a significant milestone and we are inspired to honor it by showing our pride in our employees, and by supporting the communities that have helped us grow and create a stable, positive corporate culture,” explained Bill Reilley, Jr, President, Lakeside International Trucks. To help celebrate the 35th anniversary, Lakeside created its “35 for 35 Pay it Forward Program” to give back to the communities served by the dealership in two very tangible ways.  First, Lakeside will contribute $35 for every employee to its 2019 Community Fund to support local organizations or charities—for a total of more than $12,000. Second, Lakeside will provide 35 hours of paid “volunteer time off” to each dealership location—for a total of 280 volunteer hours for all Lakeside locations.  Interested Lakeside employees can participate in volunteer activities in their local communities and have that time paid for by the dealership.

“When my father, Bill Reilley, Sr. embarked on his journey to Wisconsin in 1984, he took on an existing International Truck dealership that was closed due to poor performance and financial difficulties,” explained Bill Reilley, Jr, President, Lakeside International Trucks. “He had a singular goal: To become a successful truck dealer.  Since then, with a commitment to customer satisfaction and a guiding principle to always do the right thing, Lakeside has flourished and expanded to eight locations and 350 employees.  His focus as an owner and dealer principal has always been on achieving market leadership in every facet of the business—a goal that we all work to achieve each and every day.”


About Lakeside International Trucks, LLC
Lakeside International Trucks, LLC, is the largest full-service medium and heavy-duty commercial truck dealership in southern Wisconsin and north-central Illinois. Lakeside has headquarters in Milwaukee and operates locations in Milwaukee, Janesville, Madison, Monroe, Racine, Random Lake and West Bend, Wisconsin and Rockford, Illinois. For 35 years, Lakeside has been committed to offering customers quality products, superior service and responsiveness unequaled by any truck dealership in the region. Lakeside offers the complete line of International® medium, heavy, and severe service trucks, diesel engines, as well as International brand and all-makes parts. Lakeside has over 100 ASE® certified technicians, a state-of-the-art body shop and more than $10 million in parts inventory. Badgerland Idealease, a division of Lakeside International Trucks, provides full-service leasing, late model commercial truck rentals at all Lakeside locations and dedicated maintenance programs. Badgerland Idealease has more than 600 trucks in its fleet. Additional information can be found at www.lakesidetrucks.com.

Lakeside International Trucks Earns Prestigious Presidential Award

Lakeside International Trucks, a local International Truck commercial dealership, has received the prestigious International Truck Presidential Award. The Presidential Award, introduced in 2018, honors the top eight percent of International Truck dealerships that achieve the highest level of performance in terms of operating and financial standards, market representation, and most importantly, customer satisfaction.  

Brake Training Education - Madison

Lakeside is hosting Brake Training Education nights from 5PM-8PM on select days in March, presented by Rick Wilson, Master Trainer. The training topics will include air brake systems and troubleshooting, hydraulic brake systems, foundation brake systems and ABS, RSD brake linking and laws and DOT certifications! Food and beverages provided. Be sure to RSVP as space is limited! Online Registration.

Brake Training Education - Rockford

Lakeside is hosting Brake Training Education nights from 5PM-8PM on select days in March, presented by Rick Wilson, Master Trainer. The training topics will include air brake systems and troubleshooting, hydraulic brake systems, foundation brake systems and ABS, RSD brake linking and laws and DOT certifications! Food and beverages provided. Be sure to RSVP as space is limited! Online Registration.

Brake Training Education - Milwaukee

Lakeside is hosting Brake Training Education nights from 5PM-8PM on select days in March, presented by Rick Wilson, Master Trainer. The training topics will include air brake systems and troubleshooting, hydraulic brake systems, foundation brake systems and ABS, RSD brake linking and laws and DOT certifications! Food and beverages provided. Be sure to RSVP as space is limited! Online Registration.

Lakeside International Trucks Celebrates 35th Anniversary

To help celebrate the 35th anniversary, Lakeside created its “35 for 35 Pay it Forward Program” to give back to the communities served by the dealership in two very tangible ways. First, Lakeside will contribute $35 for every employee to its 2019 Community Fund to support local organizations or charities—for a total of more than $12,000. Second, Lakeside will provide 35 hours of paid “volunteer time off” to each dealership location—for a total of 280 volunteer hours for all Lakeside locations. 

Wisconsin Construction, Municipal & Lanscape Expo - WCMLE 2020 (Formerly ConEx)

Visit Lakeside at the Wisconsin Expo Center on February 5th and February 6th as we showcase our latest International Trucks. WCMLE, formerly ConEx, is a construction, municipal and landscape expo. If you have responsibility for construction, road maintenance, landscaping, building maintenance, property management safety, or environmental protection this Wisconsin industry trade show is for you!  See flyer for trade show times and location details. We'll be at booth #526 so mark your calendar and plan to stop by - rain, snow or shine we'll be inside waiting for you!

Lakeside Customer Holiday Luncheon

Join us for delicious food and a good time at your favorite Lakeside location! We will hold our annual Customer Appreciation Holiday Luncheons throughout the month of December at each one of our 8-locations! Click the link to find your location's date! All luncheons will be held from 11:30 AM to 1:30 PM. Hosted by your friends at Lakeside and Badgerland Idealease. Please, join us for an afternoon of festive food, fun and free prizes! 

Badgerland Idealease Earns 2019 ONE ELITE Idealease Award for the 21st Consecutive Year!

Our Idealease has once again won the ONE Elite Idealease Award for the 12-standard program ensuring consistency in branding, customer service and product offerings. This is highest and most prestigious honor that an Idealease operation can receive. Read the full story now! 

2019 Lakeside Municipal Technology Conference

The Lakeside Municipal Technology Conference is intended for truck maintainers and those responsible for spec'ing, purchasing or making recommendations on truck equipment for state, county and city agencies. Learn from the experts what new technology is being introduced to improve driver safety, improve efficiencies and overall fleet operations.Lakeside will have the International HV and CV trucks featured this year and walk-around demonstrations will be available. SEE EVENT DETAILS

Customer Appreciation Luncheon - Rockford

Mark your calendars!  Join your friends at Lakeside - Rockford for a great lunch on Wednesday, August 14th.  We'll be serving up brats and burgers and all the summer time fix'ns! Raffles and giveaways too. Bring your appetite and friends and join us for a mid-day break.  Luncheon Invitation

Coming Soon- Order Parts Online
Introducing RepairLink a FREE online electronic parts ordering system - made easy and convenient! 
Badgerland Idealease 2019 Safety Seminar Official Press Release

This industry-leading seminar provides private truck fleet professionals with the most current industry safety rules and regulations. The one-day seminar helps fleet professionals manage fleet safety for all major areas scrutinized during state and federal compliance interventions and reviews. Virtually all aspects of commercial truck operation are covered including: applicability of federal and state safety regulations, driver qualifications, hours of service (drivers’ daily logs), drug and alcohol testing regulations, and vehicle maintenance and inspections. This seminar provides a step-by-step approach to help attendees maintain a safe fleet by reducing violations and accidents, and controlling liability exposures. Don't forget to register here

HVAC Training Night - Milwaukee

Lakeside is hosting HVAC Training Education nights from 3PM-4:30PM and 5PM-6:30PM on select days in May, presented by RedDOT. The training topics will include 609 Federal Certification. Effective 1/1/2018 new EPA regulations became active. More information on Section 609 Regulations can be found at www.epa.gov/mvac or www.macsw.org. Food and beverages provided. Be sure to RSVP as space is limited! Online Registration

HVAC Training Night - Janesville

Lakeside is hosting HVAC Training Education nights from 3PM-4:30PM and 5PM-6:30PM on select days in May, presented by RedDOT. The training topics will include 609 Federal Certification. Effective 1/1/2018 new EPA regulations became active. More information on Section 609 Regulations can be found at www.epa.gov/mvac or www.macsw.org. Food and beverages provided. Be sure to RSVP as space is limited! Online Registration

Idealease Mobile Service Fleet Expansion

Idealease is excited to announce significant growth in the Idealease Mobile Service fleet to more than 400 Vehicles in North America! 

Brake Training Education - Milwaukee

Lakeside is hosting Brake Training Education nights from 5PM-8PM on select days in May, presented by Rick Wilson, Master Trainer. The training topics will include air brake systems and troubleshooting, hydraulic brake systems, foundation brake systems and ABS, RSD brake linking and laws and DOT certifications! Food and beverages provided. Be sure to RSVP as space is limited! Online Registration

Brake Training Education - Madison

Lakeside is hosting Brake Training Education nights from 5PM-8PM on select days in May, presented by Rick Wilson, Master Trainer. The training topics will include air brake systems and troubleshooting, hydraulic brake systems, foundation brake systems and ABS, RSD brake linking and laws and DOT certifications! Food and beverages provided. Be sure to RSVP as space is limited! Online Registration

Brake Training Education - Rockford

Lakeside is hosting Brake Training Education nights from 5PM-8PM on select days in May, presented by Rick Wilson, Master Trainer. The training topics will include air brake systems and troubleshooting, hydraulic brake systems, foundation brake systems and ABS, RSD brake linking and laws and DOT certifications! Food and beverages provided. Be sure to RSVP as space is limited! Online Registration

2018 SkillsUSA State Leadership and Skills Conference

Another exciting year of SkillsUSA Annual State Leadership and Skills Conference has concluded. Read the summary to learn more details and the competition results! 

Idealease Safety Seminar 2019

Do you need help to manage fleet safety? The Idealsafe Safety Seminar can help. You can count on our responsive Idealsafe staff to provide expert training that will help you achieve a higher level of compliance with state, provincial, and federal regulations. Our one-day Idealsafe Safety Seminar, co-sponsored by the National Private Truck Council (NPTC) and hosted by Badgerland Idealease, can help you learn important risk control techniques to maintain insurability, control losses, and improve your bottom line. This year it will be held at the Majestic Cinema of Brookfield on May 23. 

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