Over the years, Lakeside International Trucks and Badgerland Idealease have earned awards for excellence in operations and professionalism in the commercial truck dealership arena. As a recognized leader in the truck and leasing industries, Bill Reilley, Sr. has received honors from several industry organizations, including American Truck Dealers (ATD) Dealer of the Year finalist in 2004 and 2014; Navistar’s International Truck Dealer of the Year in 2000; Wisconsin Auto & Truck Dealers Association’s Truck Dealer of the Year in 1999 and 2004; 18-time recipient of the prestigious Circle of Excellence award for performance from International Truck.

Badgerland Idealease has earned the ONE Idealease award for operating excellence every year since the award’s inception 23 years ago and is a charter member of ONE Idealease ELITE status. Bill was a member of the Idealease Board in 2004 and has served as Vice Chairman and Chairman of the Idealease Board from 2006 to 2008 and from 2014 to 2015. He remains an active participant in industry and community organizations. He is a member of the Wisconsin Motor Carriers Association, the Wisconsin Auto and Truck Dealer Association, the American Truck Dealers Association, and a Board member of the Jesuit Retreat House in Oshkosh, Wisconsin, Board Member and Past Chairman of St. Ann’s Intergenerational Care Center in Milwaukee, Wisconsin.

As Lakeside looks to the future, the company remains focused on the Lakeside Pride operating philosophy. Lakeside Pride is more than a slogan. It is the foundation of the Lakeside culture and commitment to professionalism, operational excellence, and unwavering focus on the success of every customer served. Lakeside Pride guides how business is conducted with customers, how employees are treated, and how Lakeside supports the community at large. With a rich family history of hard work and focus on people, Lakeside is poised more than ever to serve trucking businesses in Wisconsin, Illinois, and beyond.